PPC specialist (Google, Meta Ads)
Core
Launch and manage Google Ads and Meta Ads campaigns to drive lead generation, sales, and traffic for multiple client projects.
Role type
PPC specialist (performance marketing)
Builds
Advertising funnels for lead generation, sales, traffic, and hypothesis testing
Domain
Digital advertising / Performance marketing
Required skills
Google Ads, Meta Ads, GA4, Google Tag Manager, Meta Ads Manager, performance marketing metrics (CPC, CPL, CPA, ROAS, CTR, CR), multi-project management, analytical skills
Preferred skills
Agency experience, LinkedIn ads proficiency
Responsibilities
Launch and manage advertising campaigns, configure advertising funnels, analyse campaign results and optimise based on KPIs, prepare recommendations for creatives/audiences/offers/landing pages, prepare clear reporting, collaborate with project team