Marketing Campaign Manager
Core
Translate marketing strategy into action by coordinating and delivering impactful B2B marketing campaigns across Offerings, Partnerships, and Industries.
Role type
Marketing Campaign Manager
Builds
B2B marketing campaigns driving engagement, leads, and business outcomes
Domain
Technology / Professional Services
Required skills
Campaign management, Project management, Multi-channel campaign execution, Stakeholder coordination, Data analysis for ROI, Budget management, Vendor management, Sales enablement partnership
Preferred skills
B2B marketing expertise, Technology industry experience, Modern marketing tools proficiency (automation, CRM, analytics), Creative commercial thinking
Technologies
Marketing automation platforms, CRM systems, Analytics tools
Responsibilities
Design, plan, orchestrate, and execute end-to-end demand generation marketing campaigns across all channels; Collaborate with cross-functional teams, vendors, and leadership to ensure alignment with business priorities; Drive measurable campaign ROI through lead generation, conversions, and revenue contribution; Use Data and Insights team to track and analyze key performance metrics to optimize marketing efforts; Coordinate project timelines, deliverables, budgets and stakeholder communication; Test, learn, and continuously improve campaign approaches; Maintain campaign portfolios, dashboards, briefs, and performance reports; Partner with sales enablement to ensure generated leads move from marketing into sales successfully.
