Marketing Manager - Cards Acquisition 12 Month Fixed Term Contract
Core
Design and execute data-driven marketing strategies and campaigns to acquire and retain credit card customers across ATL and BTL channels.
Role type
Marketing Manager (Acquisition)
Builds
Customer acquisition campaigns, cross-sell initiatives, and brand communications for credit card products.
Domain
Financial Services / Credit Cards
Deliverable
product features
Required skills
Integrated campaign management, data-driven strategy, cross-functional collaboration, budget governance, ROI analysis, stakeholder management, brand consistency.
Preferred skills
Performance marketing, Financial Services experience, Credit Cards domain knowledge, agile methodology.
Technologies
ATL/BTL channels, Customer data & analytics platforms, Agile tools.
Responsibilities
Translate business objectives into marketing strategies, project manage campaign delivery, influence cross-functional teams on go-to-market plans, manage campaign reporting and budget, ensure brand voice consistency.
Seniority
Manager, hands-on IC