Lifecycle Marketing Lead - Health Plans/Health Systems
Core
Design and execute multi-channel communication strategies to guide members from registration to active, long-term mental health care retention.
Role type
Lifecycle Marketing Lead (B2C/B2B2C)
Builds
Member engagement journeys, onboarding programs, and retention campaigns for mental health care
Domain
Mental health care / Health plans and health systems
Deliverable
product features
Required skills
Lifecycle marketing strategy, multi-channel campaign management (email, SMS, in-app), A/B testing, audience personalization, cross-functional project management
Preferred skills
Consumer health/wellness industry experience, multi-persona campaign coordination, user testing familiarity, mental health advocacy passion
Technologies
Email platforms, SMS gateways, In-app notification systems
Responsibilities
Map and launch multi-channel communication journeys; Own acquisition and onboarding experiences; Partner with Product and Operations to align member experience; Lead A/B testing frameworks for campaign optimization; Create tailored messaging tracks based on member insights; Track and evaluate member engagement channel performance