Senior Director, Product & Customer Marketing
Core
Senior marketing leadership role combining Product Marketing and Customer Marketing to drive growth, adoption, and expansion for a B2B technology portfolio.
Role type
Senior Director, Product & Customer Marketing
Builds
Scalable systems for positioning, go-to-market execution, sales enablement, analyst relations, and customer advocacy.
Domain
B2B Technology
Deliverable
product features
Required skills
Category strategy, go-to-market execution, sales enablement, competitive intelligence, analyst relations, customer advocacy, team leadership, executive communication
Preferred skills
HubSpot, Salesforce, Highspot, Seismic, Gainsight, physical security, video surveillance, IoT, scaling functions in $100M+ ARR businesses
Responsibilities
Define product positioning and category strategy, lead go-to-market for major launches, build sales enablement resources, manage competitive intelligence programs, establish analyst relations, own customer advocacy programs, build and coach marketing teams, establish operating rhythms
Seniority
Senior Director, executive leadership