Director, Growth Marketing, Global Futures
Core
Define and operationalize the AI strategy and technology roadmap to power marketing performance, conversion optimization, and ad operations excellence.
Role type
Director, Growth Marketing (AI Strategy, CRO, Ad Ops)
Builds
AI tool evaluation frameworks, global CRO experimentation systems, and automated ad operations infrastructure
Domain
Fintech / Global Payments / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Performance Marketing leadership, AI enablement program building, marketing infrastructure & tracking expertise, CRO framework design, program governance, stakeholder management
Preferred skills
Global martech/AI system rollout experience, data privacy & AI governance knowledge, creative automation expertise, technical-strategic synthesis
Technologies
ChatGPT, Midjourney, Runway, Firefly, Mutiny, Dynamic Yield, Jasper, Descript, Synthesia, Google Ads, LinkedIn, Meta
Responsibilities
Lead AI marketing tools strategy and centralize evaluation/rollout; Create systematic evaluation frameworks for emerging AI tools based on ROI and security; Drive AI tool implementation and team enablement; Own the global CRO framework and drive improvements in CVR and CAC; Oversee landing page testing and UX optimization; Lead Ad Operations excellence ensuring clean, automated, and compliant campaign execution across paid media platforms.
Seniority
Director, strategic leadership with hands-on execution
