Vice President of Marketing - Crossix
Core
Lead marketing strategy and execution for Crossix's Measurement and Audience products to drive DTC and HCP marketing effectiveness in the life sciences industry.
Role type
VP of Product Marketing (B2B SaaS)
Builds
Measurement and Audience product lines for life sciences companies
Domain
Life Sciences / Ad-tech / Media
Deliverable
product features
Required skills
B2B product marketing, go-to-market strategy, team leadership, technical messaging translation, content strategy, sales enablement
Preferred skills
Life sciences industry experience, marketing automation/CRM expertise
Technologies
Marketo, Salesforce, Hubspot
Responsibilities
Own product positioning and value propositions; lead annual marketing planning and flagship events; build multi-channel content engine; create GTM programs for new offerings; empower sales teams with messaging and enablement; translate customer success stories into reference assets; lead and mentor marketing team; partner with Strategy, Sales, and Product leadership
Seniority
Executive, hands-on IC with team leadership
