Digital Analytics Specialist
Core
Maximize the impact of digital marketing investments by delivering insights that inform strategy, optimize performance, and improve customer engagement.
Role type
Digital Analytics Specialist
Builds
Digital marketing campaigns and owned digital channels
Domain
Healthcare (hearing solutions) + Digital Marketing Technology
Deliverable
dashboards & analysis
Required skills
GA4 suite (Google Analytics, Tag Manager, Looker), A/B testing tools, data analysis, HTML, JavaScript, web technologies, visualization and storytelling
Preferred skills
Consultative mindset, independent work, cross-functional collaboration
Technologies
Google Analytics, Google Tag Manager, Google Campaign Manager, Looker
Responsibilities
Maintain and enhance digital analytics framework and reporting infrastructure; Develop and visualize performance metrics to drive optimization; Ensure compliance with data privacy and IT security standards; Manage and extend digital tracking infrastructure; Collaborate with cross-functional teams to support digital analytics needs
Seniority
Mid-Senior, hands-on IC