Head of Marketing Data and Analytics- South Bank, QLD
Core
Lead the vision, strategy, and evolution of marketing data capabilities across a global marketing function, creating scalable reporting infrastructure and delivering insights that drive smarter commercial decisions.
Role type
Senior leadership marketing data and analytics head
Builds
Scalable reporting infrastructure, data governance frameworks, and actionable performance insights
Domain
Global marketing, data analytics, and business intelligence
Deliverable
dashboards & analysis
Required skills
Marketing data strategy, data architecture, Power BI, data governance, data quality management, data pipeline management, marketing mix modelling, multi-touch attribution, econometric analysis, stakeholder management
Preferred skills
Experience in a marketing environment, advanced stakeholder management, communication, collaboration, leadership
Technologies
Power BI
Responsibilities
Own the vision, strategy, and roadmap for marketing data and analytics; Define and oversee data architecture for reliable reporting; Lead the design and governance of marketing reporting solutions; Translate business requirements into analytical models; Partner with Data Science, Technology, and CRM teams to manage data integrations; Ensure data integrity and documentation standards; Develop data governance frameworks; Establish a single source of truth for marketing performance measurement; Apply marketing mix modelling and attribution analysis; Translate complex analytics into business narratives; Build capability across marketing teams.
Seniority
Senior, hands-on IC with leadership scope