Senior Growth Content Marketing Manager
Core
Own performance messaging end-to-end, developing frameworks and delivering high-performing copy for ads, emails, and landing pages to drive lead generation and conversion for a metabolic health device.
Role type
Senior Growth Content Marketing Manager
Builds
Performance marketing assets (ads, emails, landing pages) and partner marketing materials for a health tech device.
Domain
Health tech / Metabolic health / Weight loss
Deliverable
product features
Required skills
Performance copywriting, Messaging framework development, Conversion psychology, AI-powered content workflows, Data-driven iteration, Partner marketing copy
Preferred skills
DTC, health, wellness, or weight loss experience
Technologies
AI tools for content generation and iteration
Responsibilities
Write, test, and iterate conversion-focused copy for paid ads, emails, and landing pages; Design and use AI-powered workflows to accelerate ideation and iteration; Develop hooks, angles, and narratives for performance marketing; Translate performance data into creative concepts; Create partner-ready copy for co-branded assets.
Seniority
Senior, hands-on IC