Director, Demand Generation
Core
Own and build the demand engine for a challenger AI security platform, driving pipeline end-to-end across multiple go-to-market motions.
Role type
Director, Demand Generation (B2B SaaS) (via careerplan.io/jobs/1A-007-36-073-director-demand-generation-at-ironscales)
Builds
Marketing-sourced and influenced pipeline, ABX programs, and demand reporting systems.
Domain
Cybersecurity / AI Security / B2B SaaS
Required skills
Demand strategy, ABM, channel mix optimization, budget ownership, team leadership, data-driven forecasting, AI/automation integration, GTM motion management
Preferred skills
Email security domain knowledge, technical audience marketing, partner/channel program building
Technologies
Marketing automation, Salesforce, ABM platforms, intent data tools
Responsibilities
Own demand strategy across full funnel, build and scale ABX programs, optimize channel mix, manage demand reporting and forecasting, lead team and agency partners, align with Sales on pipeline and SLAs
Seniority
Director, hands-on IC with team leadership