Chief Executive Officer (CEO | D2C Wellness Brand)
Core
CEO for a D2C Wellness brand with an established product and sales cycle, responsible for translating strategy into P&L results and full business accountability.
Role type
Senior IC Chief Executive Officer (D2C)
Builds
A data-driven organization with clear financial models, KPIs, and dashboards for a D2C wellness business.
Domain
D2C E-commerce / Health & Wellness
Required skills
P&L management, cashflow management, unit economics, inventory management, organizational design, data-driven decision making, root cause analysis, team building, international expansion strategy
Preferred skills
e-commerce management, Health & Wellness industry experience, international market scaling
Technologies
KPI systems, dashboards, financial modeling tools
Responsibilities
Conduct business audit of operations, team, and roles; identify and close key business leaks; build organizational structure with budget and financial models; take full responsibility for revenue, profitability, and cashflow; develop new growth channels and partnerships; prepare management reporting for stakeholders and investors.