Senior Expert Marketing Effectiveness and Performance 100% (f/m/d) - Zurich
Core
Measuring, optimizing, and improving the effectiveness of advertising and marketing activities to ensure alignment with business objectives and drive data-driven decision-making.
Role type
Senior Marketing Effectiveness & Performance Expert
Builds
Actionable insights, performance reports, and dashboards for marketing campaigns
Domain
Financial services / Wealth management
Deliverable
dashboards & analysis
Required skills
Marketing effectiveness measurement, Campaign performance evaluation, Data interpretation, Analytics tooling, Visualization, Reporting, KPI definition, ROI analysis, Test-and-learn frameworks
Preferred skills
Financial services domain knowledge, Premium brand experience, Marketing Analytics, Data Science, Market Research
Technologies
Adobe Analytics, Google Analytics, Tableau
Responsibilities
Define campaign objectives, KPIs, and measurement frameworks; Measure campaign effectiveness and ROI; Generate actionable insights and recommendations; Lead performance reporting and dashboards; Drive test-and-learn and continuous improvement; Influence decision-making through evidence-based recommendations
Seniority
Senior, hands-on IC
