Growth Channel Incubation & Product Strategy Director
Core
Define and execute product-led growth strategies by identifying new growth channels, leading concept-to-proof pilots, and driving evidence-based investment decisions to scale successful capabilities.
Role type
Director, Product Strategy & Growth Incubation
Builds
Product-led growth strategies, reusable growth frameworks, and scalable product capabilities
Domain
Technology / Product Management / Growth Marketing
Required skills
Product-led growth strategy, cross-functional influence, pilot design and execution, evidence-based decision making, executive communication, capability roadmap development, growth experimentation, stakeholder alignment, strategic visioning, growth economics
Preferred skills
Large-scale ecosystem experience, AI ecosystem knowledge, privacy and legal partnership experience
Technologies
Product telemetry, experimentation design frameworks, measurement frameworks
Responsibilities
Identify emerging product surfaces and customer moments for new growth channels; Translate customer needs into product requirements and growth hypotheses; Influence product and engineering roadmaps to embed growth capabilities; Design and lead pilots to test new channel mechanics; Synthesize evidence to recommend scaling, iterating, or stopping initiatives; Build reusable frameworks and operating models for growth; Establish handoffs to transition proven capabilities to scaled execution; Drive cross-organizational initiatives through influence without direct authority.
Seniority
Director, strategic leadership & cross-functional influence
