Senior Customer Marketing and Campaigns Manager, Healthcare Solutions
Core
Own customer-first campaign strategy and execution for Dragon Copilot and radiology solutions, translating healthcare insights into integrated campaigns at scale.
Role type
Senior Customer Marketing and Campaigns Manager
Builds
Integrated campaigns, creative content, and connected customer journeys for AI healthcare solutions
Domain
Healthcare technology / Artificial Intelligence
Deliverable
product features
Required skills
Campaign strategy, customer journey design, creative strategy, sales alignment, analytics, AI-enabled marketing, influencer storytelling, budget management
Preferred skills
Healthcare technology marketing, clinician audience engagement, evidence-based content development
Technologies
AI-enabled marketing tools, automation workflows
Responsibilities
Define priority audiences and campaign objectives; develop creative strategy and content briefs; coordinate integrated campaign delivery with Product Marketing and agencies; align with Sales on priority accounts and follow-up approaches; measure business contribution and optimize campaigns using performance data
Seniority
Senior, hands-on IC