Integrated Marketing Manager
Core
Drive integrated marketing initiatives across web, social, campaigns, launches, and events to inspire customers and drive business impact for B2B technology products.
Role type
Integrated Marketing Manager
Builds
Marketing campaigns, product launches, customer programs, and events
Domain
B2B Technology Marketing
Deliverable
product features
Required skills
Integrated marketing strategy, cross-functional project coordination, data analysis, presentation development, stakeholder management, event management, digital marketing, creative direction, commercial audience insight, AI product curiosity
Preferred skills
Experience with AI tools like Copilot, familiarity with B2B technology marketing nuances
Technologies
Digital marketing platforms, social media tools, project management software
Responsibilities
Support planning and execution of marketing initiatives across channels and priorities; Coordinate cross-functional projects involving product, communications, creative, and field teams; Develop presentations, briefs, and project plans; Track progress and deliverables; Analyze market and competitive insights; Ensure activities align with business objectives and brand standards.