Growth Marketing Manager
Core
Develop repeatable growth strategies and playbooks connecting audience, value proposition, content, channel, journey, and conversion objectives; diagnose performance and identify friction using analytics and research to drive growth recommendations.
Role type
Growth Marketing Manager
Builds
Growth strategies, playbooks, and testable opportunities for business areas
Domain
Digital marketing, growth, and customer journey optimization
Required skills
Growth strategy development, web analytics, customer insights analysis, qualitative research, experimentation management, cross-functional influence, success metric establishment, feedback loop creation
Preferred skills
Experience in large matrixed organizations, agency/vendor coordination, distributed team management
Technologies
Web analytics tools, telemetry systems, experimentation platforms
Responsibilities
Develop and adapt growth strategies across business areas; Partner with experimentation managers to translate levers into tests; Influence site managers, product marketing, UX, analytics, engineering, and agencies to embed growth levers; Establish success measures and track adoption; Create feedback loops to improve playbooks
Seniority
Mid-level, hands-on IC