Senior Social Strategy Lead
Core
Lead social strategy development for priority product launches, seasonal moments, integrated campaigns, and brand initiatives.
Role type
Senior Social Strategy Lead
Builds
Integrated social ecosystems and full-funnel marketing strategies
Domain
Consumer technology, devices, software, gaming, entertainment, and culturally relevant consumer brands
Required skills
Social strategy development, full-funnel marketing, customer journey planning, major social platforms expertise, creator ecosystem management, creative brief writing, stakeholder influence, program management, data-driven strategic recommendations, global campaign leadership, AI application in marketing
Preferred skills
Experience in consumer technology, devices, software, gaming, entertainment, or culturally relevant consumer brands
Technologies
AI technologies for marketing strategy and campaign planning
Responsibilities
Define channel roles, content priorities, and engagement approaches; present strategic recommendations to senior leaders; guide creative development from concept to launch; develop participation strategies for meaningful engagement; integrate creator, media, PR, and community programs into unified strategies.
Seniority
Senior, hands-on IC