Senior Social Media Manager
Core
Translate business and brand objectives into audience-led social strategies, channel plans, and measurable outcomes for global B2B, advertising, media, or technology brands.
Role type
Senior Social Media Manager (Strategy & Business Planning)
Builds
Organic and paid social media programs, editorial plans, content activation, and community engagement initiatives.
Domain
B2B Marketing / Social Media Strategy
Deliverable
product features
Required skills
Audience-led strategy development, cross-functional initiative leadership, stakeholder management, social listening, performance analytics, content strategy, creative briefing, brand governance, experimentation and optimization, marketing technology proficiency.
Preferred skills
None stated.
Technologies
None explicitly listed (refers to 'marketing technology tools' generally).
Responsibilities
Translate business objectives into social strategies and channel plans; manage organic and paid social programs including editorial planning and publishing; develop social copy and creative briefs; partner with product marketing and communications teams; lead cross-functional marketing initiatives; establish metrics and reporting frameworks; analyze performance data to drive recommendations; maintain governance frameworks for global corporate channels.
Seniority
Senior, hands-on IC with strategic oversight