Senior GTM Manager
Core
Develop differentiated student propositions combining productivity, AI, storage, security, and skilling; build acquisition and monetization roadmaps around academic lifecycle moments.
Role type
Senior GTM Manager (Student Lifecycle & Growth)
Builds
Student subscription products and go-to-market strategies for academic and consumer segments
Domain
EdTech / Consumer Subscriptions
Deliverable
product features
Required skills
Go-to-market strategy, lifecycle marketing, pricing strategy, customer journey mapping, cross-functional leadership, quantitative analysis, compliance communication, executive reporting, offer design, migration planning
Preferred skills
Experience with Windows/device/OEM/Retail acquisition, consumer subscription models, emerging adult audience segmentation
Technologies
None explicitly stated
Responsibilities
Define end-to-end customer journeys for student identification, eligibility, checkout, activation, and renewal; Develop learning agendas for pricing, trials, and conversion; Build launch workbacks covering dependencies, localization, and support readiness; Partner with Legal/Privacy to translate compliance requirements into subscriber journeys; Provide executive updates on readiness and customer impact; Maintain reusable templates and decision frameworks for risk identification
Seniority
Senior, hands-on IC with strategic influence
