Director, Channel Marketing (Europe South)
Core
Leads data-driven decision making by creating market and partner segmentation models, translating insights into action, and measuring campaign performance.
Role type
Director, Channel Marketing
Builds
Market and partner segmentation models, co-marketing initiatives with strategic partners
Domain
B2B Channel Marketing / Retail Partnerships
Deliverable
product features
Required skills
market segmentation modeling, campaign performance measurement, root cause analysis, executive partnership building, cross-functional alignment, team coaching, process improvement, risk management, funding governance
Preferred skills
experience leading channel marketing through retail partners, developing co-marketing initiatives with OEMs or technology partners, managing teams across different geographies, using marketing performance data and customer insights for investment decisions
Technologies
marketing performance data tools, segmentation modeling frameworks
Responsibilities
Create market and partner segmentation models, translate insights into action, measure campaign performance, identify root causes and opportunities, foster a test-and-learn culture, build executive-level partnerships, ensure compliance and security in marketing programs, coach teams, drive process improvements, manage risk, scale best practices
Seniority
Director, strategic leadership & team management
