Senior Product Marketing Manager
Core
Define demo strategies, create narratives and scripts, and produce live, simulated, and video assets to enable sellers and partners to demonstrate product value.
Role type
Senior Product Marketing Manager (Demo Strategy & Enablement)
Builds
Demo assets, narratives, scripts, and enablement materials for product releases and customer events.
Domain
B2B SaaS / Enterprise Software
Deliverable
product features
Required skills
Product marketing strategy, demo narrative development, cross-functional leadership, project management, KPI definition, stakeholder management, audience insight analysis
Preferred skills
Experience with live and simulated demo execution, event management, content adaptation for various channels
Technologies
None explicitly stated
Responsibilities
Scope new demo requests and select appropriate asset formats; develop core messaging, story arcs, and scripts; partner with engineering to create release demo scenarios; adapt narratives for major marketing moments and executive engagements; create reusable demo assets for seller and partner enablement; collaborate across marketing, sales, product, and legal teams; use feedback to improve demo priorities and strategy; manage project timelines and dependencies; define and track KPIs for demo assets.
Seniority
Senior, hands-on IC
