Director of Commercial Brand Management & Systems
Core
Lead a team to shape, govern, and execute a commercial brand system for a large technology portfolio, leveraging AI tools to drive market differentiation and operational efficiency.
Role type
Director of Commercial Brand Management & Systems
Builds
A scalable, consistent brand system and in-house brand capability for a complex B2B technology portfolio.
Domain
B2B Technology (Cloud, AI, Data, Security)
Deliverable
production ML models | product features
Required skills
Brand strategy & architecture, AI-enabled workflow design, global brand governance, team leadership in matrixed organizations, B2B product marketing, brand equity research, organizational development, cross-functional partnership.
Preferred skills
Experience with emerging technologies, scaling internal content capabilities, navigating fast-moving AI markets.
Technologies
AI-enabled tools, automation platforms, brand governance tooling
Responsibilities
Define brand positioning and architecture for a complex technology portfolio; Build and operate AI-first brand and content systems; Lead a high-performing team of senior brand practitioners; Establish global brand standards, governance, and quality bars; Partner with product, creative, and regional teams to ensure consistent brand expression; Measure brand performance and market impact.
Seniority
Director, strategic leadership & team building