Director of Integrated Creative
Core
Lead creative development and concepting for integrated marketing campaigns, social, and creator-adjacent work, translating audience insights and business priorities into scalable creative solutions.
Role type
Senior IC creative director (integrated marketing)
Builds
Integrated marketing campaigns, creative platforms, and storytelling approaches across multiple channels
Domain
Marketing / Advertising / Integrated Campaigns
Deliverable
product features
Required skills
Integrated campaign concepting, multi-channel creative leadership, agency partnership management, AI-enabled creative workflows, storytelling for complex products, team mentorship, cross-functional collaboration
Preferred skills
Experience with digital, social, and brand marketing channels, event management, business planning, marketing operations
Technologies
AI-enabled tools, modern creative workflows
Responsibilities
Develop campaign ideas and creative platforms that scale across channels; Provide creative direction and feedback throughout concept development; Manage and mentor a team of creatives including writers and art directors; Partner with internal teams and external agencies to ensure high creative standards; Champion innovative creative approaches including AI tools; Translate complex products into engaging stories
Seniority
Senior, hands-on IC with people management