Marketing Data Analyst - Events Analytics
Core
Design and implement comprehensive event performance dashboards, attribution models, and analytics frameworks to track registration trends, attendance, engagement, and ROI across multichannel marketing activities.
Role type
Senior Marketing Data Analyst (Events & Attribution)
Builds
Event performance dashboards, multichannel attribution models, channel ROI frameworks, and self-service reporting tools.
Domain
B2B Marketing, Event Management, Demand Generation
Deliverable
dashboards & analysis
Required skills
SQL, Python or R, Power BI, Tableau or Looker, Adobe Analytics, Marketo, event registration platforms, CRM/sales systems, statistical modeling, funnel analysis, cohort analysis, A/B testing, time-series forecasting, multichannel attribution methodologies, B2B marketing data analysis
Preferred skills
Experience with B2B event analytics, demand generation measurement, large dataset pattern recognition, experimentation frameworks
Responsibilities
Design standardized KPIs and measurement methodologies for event success; Build near-real-time reporting capabilities; Develop multichannel attribution models connecting marketing activities to event outcomes; Analyze traffic channel effectiveness and conversion funnels; Design analytics frameworks for the full attendee lifecycle; Collaborate with Customer Insights teams to connect event data with predictive models; Develop experimentation frameworks for testing marketing tactics.
Seniority
Senior, hands-on IC