Manager, Audience Growth & Creative Lead
Core
Establish and evolve creative direction for MSN socials, driving audience engagement, referrals, and brand awareness through editorial content, newsletters, and creator strategies.
Role type
Manager, Audience Growth & Creative Lead
Builds
MSN social content, newsletters, and creator programs
Domain
News media / Digital marketing
Deliverable
product features
Required skills
Integrated marketing strategy, social media growth, newsletter strategy, creator strategy, data analysis, SEO optimization, GenAI content utilization, video editing, graphic creation, editorial standards adherence, team leadership
Preferred skills
Experience scaling audiences on Facebook, Instagram, TikTok, LinkedIn, newsroom environment experience
Technologies
Facebook, Instagram, TikTok, LinkedIn, GenAI tools
Responsibilities
Drive social engagement and growth of MSN editorial through social-first storytelling; Develop and execute newsletter strategy to acquire new audience; Develop a creator strategy aligning with business and editorial objectives; Analyze data, performance, and audience growth across platforms; Create social content including editing videos and creating graphics when needed; Lead social teams and creative social content at high volume.
Seniority
Manager, hands-on IC with team leadership
