Head of Advertising Analytics
Core
Lead a team to deliver data-driven advertising analytics, insights, and reporting that influence client and business decisions.
Role type
Senior IC/Lead advertising analytics manager
Builds
Actionable insights, data visualizations, and strategic recommendations for clients
Domain
Digital media advertising and data analytics
Deliverable
Dashboards & analysis
Required skills
Team leadership and coaching, data quality management, complex statistical analysis, client business strategy, data storytelling, automation of reporting
Preferred skills
Experience in EMEA market, partner/account management background, predictive modeling expertise
Technologies
PowerBI, Tableau, DAX, R, SQL
Responsibilities
Coach team members on data analysis and client context, ensure data privacy and governance compliance, develop systematic efficiencies in analytics workflows, guide creation of client-facing presentations, build strategic relationships with client stakeholders, advance understanding of client business and industry trends
Seniority
Senior, hands-on IC with people management