Senior Growth Systems & Marketing Technology Manager, Minecraft
Core
Lead Growth Systems Integration to own the connective layer across performance marketing, customer lifecycle engagement, affiliate marketing, search, audience activation, attribution, web experiences, and commerce, driving player acquisition, engagement, retention, and monetization.
Role type
Senior Growth Systems & Marketing Technology Manager
Builds
A unified growth engine connecting priorities, teams, and dependencies to drive business outcomes.
Domain
Gaming / Technology / Consumer Digital
Required skills
Marketing operations, program management, project management, attribution frameworks, conversion APIs (CAPI), audience activation strategies, identity solutions, customer data ecosystems, experimentation programs, marketing measurement platforms, cross-functional initiative leadership, roadmap management, data analytics, paid media management, affiliate marketing, lifecycle marketing, SEO, ASO, customer journey optimization, ROI measurement, incrementality testing, LTV analysis, stakeholder influence in matrixed organizations
Preferred skills
Experience in gaming, technology, entertainment, subscription, e-commerce, or consumer digital businesses
Technologies
Marketing technology platforms, attribution systems, audience activation tools, measurement frameworks, web platforms, commerce systems
Responsibilities
Identify, prioritize, and resolve cross-functional dependencies impacting business outcomes; Enable data-driven investment decisions through improved measurement and attribution capabilities; Build scalable growth operations with integrated roadmaps, governance processes, and operating rhythms; Partner with product and engineering teams to improve customer journeys, digital experiences, and commerce pathways; Coordinate priorities and dependencies across marketing, web, and commerce initiatives; Ensure growth opportunities are reflected in product and platform roadmaps.
Seniority
Senior, hands-on IC
