Senior Manager, Marketing Measurement & Optimization, Minecraft
Core
Own end-to-end performance marketing measurement, forecasting, and optimization across Paid Media, Affiliate, and Player Lifecycle Marketing to drive player acquisition, retention, and revenue.
Role type
Senior Manager, Marketing Measurement & Optimization
Builds
Performance dashboards, driver-based forecasting models, experimentation roadmaps (A/B tests, geo holdouts), and AI-powered automated insight workflows.
Domain
Gaming / Digital Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing analytics, performance marketing, digital measurement, data science, attribution modeling, forecasting, experimentation design, SQL, Power BI, Python, R, AI/automation, data storytelling, stakeholder management, tracking governance.
Preferred skills
Experience in gaming, consumer technology, media, entertainment, subscription, or e-commerce businesses.
Technologies
SQL, Power BI, Python, R
Responsibilities
Lead marketing forecasting at channel and portfolio level; design and operate an experimentation roadmap; build executive dashboards; develop AI-powered workflows and automation; measure Player Lifecycle Marketing; deliver always-on reporting for Social and Influence teams; establish tracking governance standards; champion data literacy through templates and training.
Seniority
Senior Manager, hands-on IC with strategic leadership
