Marketing Analytics Specialist 100% (f/m/d)
Core
Analyze customer journeys across digital touchpoints, monitor marketing performance, and create dashboards to drive engagement and conversion improvements for a global private banking group.
Role type
Marketing Analytics Specialist
Builds
Recurring reports, dashboards, and automated reporting solutions using Adobe Analytics, Google Cloud Platform (BigQuery), Tableau, and Power BI.
Domain
Financial Services / Wealth Management / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, Power BI, Adobe Analytics, BigQuery, A/B testing, customer journey analytics, data visualization, KPI definition
Preferred skills
Python, AI-powered analytics, automation, self-service reporting, Scrum methodology
Technologies
Adobe Analytics, Google Cloud Platform (BigQuery), Tableau, Power BI, Jira
Responsibilities
Analyze customer journeys to identify trends and optimization opportunities; Monitor marketing touchpoints and provide actionable recommendations; Create recurring reports and automated reporting solutions; Consolidate data from multiple digital and offline channels; Translate datasets into business recommendations for stakeholders; Support data validation and (A/B) testing activities; Partner with stakeholders to define KPIs and measurement approaches; Serve as first-level technical support for analytics tools.
Seniority
Mid-level, hands-on IC
