Digital Analyst - Marketing Technology (m/w/d)
Core
Planning and implementing digital analytics concepts for SMB to Enterprise clients, including tracking, data analysis, reporting, and automation.
Role type
Digital Analyst (Marketing Technology)
Builds
Automated reports, actionable recommendations, and strategic MarTech implementations for clients.
Domain
Digital Marketing / Marketing Technology
Deliverable
dashboards & analysis
Required skills
Google Tag Manager, Google Analytics 4, Google Data Studio (Looker Studio), KPI identification, client communication, MarTech tool evaluation, SQL, Python
Preferred skills
Google BigQuery, SEO, SEA, Social Advertising, Content Marketing
Responsibilities
Develop digital analytics concepts, conduct client meetings and correspondence, create automated reports, implement new MarTech tools, support SEO/SEA/Social Advertising teams, lead internal and external workshops.
Seniority
Mid-level (2-3 years experience)