Market Research Manager (m/w/d)
Core
Strategically oriented market research and advertising effectiveness studies across the entire media portfolio from DOOH to online for international clients.
Role type
Senior market research manager (advertising effectiveness)
Builds
Data-driven insights and action recommendations for top management decisions on media portfolio performance.
Domain
Advertising / Media Research / Out-of-Home & Online
Required skills
quantitative and qualitative research methods, quasi-experimental methods (Difference-in-Differences, Synthetic Control), statistical analysis (SPSS, R, Python), data visualization (Power BI, Excel), storytelling for stakeholders
Preferred skills
programming (R, Python), AI tools for analysis and concept validation, experience in media research or communication agencies
Technologies
SPSS, Power BI, Excel, R, Python
Responsibilities
Develop survey designs, analyze study results, derive concrete recommendations, translate complex results into clear stories and presentations, develop new methods for advertising effectiveness measurement
Seniority
Senior, hands-on IC
