Gruppenleitung Marketing/-Portalmanagement Vertrieb/ Vertriebspartner
Core
Leading the Marketing and Portal Management group for sales and distribution partners, developing digital touchpoints, and scaling content platforms.
Role type
Senior Group Manager, Marketing & Portal Management
Builds
Digital touchpoints (broker portal, bank portal, general agency websites), scalable content platform, and content/process architecture
Domain
Insurance / Financial Services / Digital Marketing & Platform Management
Deliverable
product features
Required skills
Team leadership, resource and budget management, digital platform strategy, content architecture, AI/automation (RPA) implementation, process standardization and governance, data-driven decision making, stakeholder management
Preferred skills
Experience in insurance or financial services, technical understanding of APIs and system integration, marketing automation expertise
Technologies
Marketing automation tools, RPA, AI solutions, workflow management systems
Responsibilities
Lead the Marketing and Portal Management group, develop central digital touchpoints for sales and partners, design scalable content platforms, identify and implement AI/automation use cases, standardize marketing processes and governance, steer platform development based on KPIs and user data
Seniority
Senior, hands-on IC with team leadership
