Customer Journey Stratege (m/w/d)
Core
Planning, maintaining, and evolving the Customer Journey Roadmap; developing and structuring journey concepts for digital and analog customer engagement.
Role type
Customer Journey Strategist
Builds
Customer journey roadmaps and optimization concepts for digital and analog channels
Domain
Insurance / Customer Experience
Deliverable
product features
Required skills
Project management, Analytical thinking, KPI-oriented work, Stakeholder management, Customer journey expertise, Roadmap planning
Preferred skills
Agile methodologies, Data analysis, Change management
Technologies
CRM systems, Data analytics tools
Responsibilities
Analyze existing customer journeys and derive optimization measures; Bundle, evaluate, and prioritize requirements from business units, sales, and marketing; Prepare reporting and learnings; Collaborate closely with CRM, content, data analysis, sales, and operational implementation teams; Act as a sparring partner for journey managers and relevant stakeholders.
