Performance Marketing Manager (m/w/d) - Lead Generation & Campaigns
Core
Plan, manage, and optimize B2B performance marketing campaigns focused on digital lead generation.
Role type
Performance Marketing Manager (Lead Generation)
Builds
Scalable B2B lead generation campaigns and digital setups
Domain
B2B Marketing / Personal Protective Equipment (PPE)
Required skills
Google Ads, LinkedIn Ads, Meta Ads, B2B lead generation, KPI analysis (CPL, Conversion Rate), campaign optimization, agency management, landing page coordination
Preferred skills
Strategic marketing understanding, hands-on execution, stakeholder management
Technologies
Google Ads, LinkedIn, Meta
Responsibilities
Plan and optimize B2B performance campaigns for lead generation, develop campaigns and processes with sales and interfaces, coordinate with campaign management on goals and assets, monitor KPIs and identify funnel weaknesses, lead and coordinate external performance and media agencies
Seniority
Mid-Senior, hands-on IC