Category Insights Analyst (m/w/d)
Core
Analyze categories, assortments, and competition using GS1 standards to identify growth levers and provide strategic insights for purchasing, sales, and marketing teams.
Role type
Category Insights Analyst
Builds
Actionable recommendations based on internal and external data (e.g., GfK SimIT, Nielsen Catcom) to optimize category performance.
Domain
Retail / Category Management / Market Research
Deliverable
dashboards & analysis
Required skills
Category management, market research, data analysis, supplier analysis, presentation skills, MS Office, Google Workspace
Preferred skills
Experience in shopper marketing, experience analyzing GfK or Nielsen retail panel data
Technologies
GS1 standards, GfK SimIT, AnalyzeIT, Nielsen Catcom, MS Office, Google Workspace
Responsibilities
Analyze categories and assortments to find growth opportunities; Answer strategic questions for cross-functional teams; Prepare suppliers for negotiations; Present complex data to stakeholders
Seniority
Entry-level to Mid-level