Creative Producer
Core
Own the end-to-end advertising creative production lifecycle for mobile games, transforming performance insights into high-impact campaigns to drive user acquisition.
Role type
Creative Producer (Mobile Gaming)
Builds
Advertising creatives and campaigns for mobile games
Domain
Mobile gaming, performance marketing
Required skills
Creative strategy development, A/B testing analysis, project management, workflow coordination, brief creation, performance metrics analysis (IPM, CTR, CVR, CPI, ROAS), stakeholder collaboration
Preferred skills
Playable advertising creatives, AI-powered creative generation tools
Technologies
AI-powered creative generation tools
Responsibilities
Analyse advertising creative performance and testing results to identify successful concepts and improvement opportunities. Conduct marketing and competitor research to identify emerging advertising trends and effective gameplay marketing mechanics. Develop creative strategies by generating new concepts, advertising angles, and hypotheses aligned with user acquisition objectives. Identify opportunities to iterate on successful creative concepts and transform performance insights into new advertising variations. Prepare detailed creative briefs outlining concepts, references, visual directions, and production requirements for motion designers and artists. Plan and organise creative production workflows, establishing priorities, managing task pipelines, and ensuring efficient resource allocation. Oversee the entire creative production process, from initial task assignment and briefing to final asset delivery, providing constructive feedback and coordinating revisions. Monitor creative production timelines, manage multiple projects simultaneously, and ensure deliverables are completed according to agreed deadlines. Maintain accurate documentation of creative assets, including production statuses, completion dates, and handover schedules for testing. Prepare regular reports on creative production progress, testing outcomes, and key learnings to support continuous improvement.
