Marketing Manager (m/w/d)
Core
Central interface between Marketing and Sales, developing targeted B2B and B2C marketing strategies and campaigns to identify growth opportunities and support product go-to-market efforts.
Role type
Marketing Manager
Builds
Cross-channel marketing campaigns, go-to-market strategies, and sales support initiatives
Domain
Energy industry (B2B and B2C)
Required skills
B2B and B2C marketing experience, cross-channel campaign management, market and competitive analysis, stakeholder consulting, strategic planning, project management
Preferred skills
Experience with new product launches, data-driven decision making, strategic marketing development
Technologies
N/A
Responsibilities
Serve as central contact for sales and business units on all marketing topics; consult sales teams on target groups and market potential; develop and manage cross-channel campaigns from concept to evaluation; analyze market and campaign data to derive actionable recommendations; collaborate with sales, product management, IT, and external agencies; support the marketing of new products and services; actively contribute to the strategic evolution of marketing
Seniority
Mid-Senior, hands-on IC