E-Commerce Manager:in (m/w/d) – Online Order System & Digital Sales
Core
Managing and optimizing the Online Order System (OOS) for a trade fair organizer, driving digital sales through product content, marketing campaigns, and AI integration.
Role type
E-Commerce Manager (B2B)
Builds
Online sales channels for trade fair exhibitors
Domain
Trade fairs / Event management
Deliverable
product features
Required skills
SAP Commerce Cloud (Hybris), Product data management, Online marketing, A/B testing, UX optimization, Google Analytics 4, Looker Studio, AI tools (LLMs, Prompt Engineering), n8n
Preferred skills
PIM systems, 3D configurators, SEO/SEA, HTML/CSS, APIs
Responsibilities
Manage and develop the OOS on SAP Commerce Cloud, handle product data and content lifecycle, execute online marketing campaigns (landing pages, cross/upselling), optimize customer journey and conversion via A/B tests and UX improvements, implement AI use cases for content and automation, translate business requirements into user stories and work with developers, analyze KPIs and derive actionable measures
