Creative Marketing Producer
Core
Own creative win-rate and drive impact on CPA and revenue through a systematic performance strategy.
Role type
senior IC creative marketing producer
Builds
performance-creative strategy and systematic testing frameworks for Meta, TikTok, and Google
Domain
digital advertising / performance marketing
Deliverable
production ML models
Required skills
hypothesis-first approach, systems thinking, AI in production, scaling on Meta/TikTok, data-driven decision making, ownership of business outcomes
Preferred skills
subscription-based model experience, scaling budgets, building automated creative pipelines, partnering with UA/Growth teams
Technologies
Meta, TikTok, Google, AI tools
Responsibilities
Shape performance-creative strategy, build systematic creative testing framework, launch and scale winning concepts, drive CPA and revenue impact, accelerate speed-to-test through AI and automation, partner with UA to drive data-driven decisions
