Referent Online Marketing (w/m/d)
Core
Manage and optimize the company website, landing pages, and digital content to improve reach, user experience, and conversion.
Role type
Online Marketing Specialist
Builds
Website, landing pages, digital campaigns, and content
Domain
Education / Digital Marketing
Required skills
SEO, GEO, Social Media Ads, Paid Search, Website Content, Tracking, Performance Analysis, Landing Page Creation, Conversion Optimization, Digital Content Strategy
Preferred skills
Cross-functional collaboration, Customer-centric thinking, Structured execution
Technologies
SEO tools, GEO platforms, Social Media Ad platforms, Tracking tools, Website CMS
Responsibilities
Develop and optimize website and landing pages; Execute SEO, GEO, and paid social campaigns; Analyze performance metrics and generate reports; Collaborate with sales, agencies, and developers to improve digital processes.
Seniority
Mid-level, hands-on IC
