Customer Insights & CX Manager (m/w/d) im Bereich Kunde
Core
Generate reliable insights across the entire customer journey and translate analytical findings into actionable recommendations for sales, marketing, and procurement teams.
Role type
Senior Customer Insights & CX Manager
Builds
Customer feedback programs, market research studies, and strategic decision-making frameworks for top management.
Domain
FMCG retail and consumer goods
Deliverable
dashboards & analysis
Required skills
Customer journey mapping, market research methodology, data analysis, stakeholder management, project management, consumer panel data interpretation, executive presentation
Preferred skills
FMCG industry experience, manufacturer or institutional side experience, experience with consumer panel data
Technologies
Market research tools, consumer panel platforms, data preparation software
Responsibilities
Design and execute regular customer surveys, manage external market research agencies, prepare and analyze data, present clear core findings and recommendations to top management, develop and expand the methodological set.
Seniority
Senior, hands-on IC
