Customer-Relationship Manager (m/w/d)
Core
Manage operational activities for the Payback loyalty program and the Netto plus App, including campaign execution and external partner coordination.
Role type
Customer-Relationship Manager
Builds
Loyalty program activities and CRM campaigns for the Netto retail group
Domain
Retail / Customer Loyalty
Deliverable
product features
Required skills
Customer Relationship Management, Campaign Management, Budgeting, Forecasting, Concept Development, Calculation, Result Analysis, External Partner Management, Trend Analysis
Preferred skills
Data, Marketing, or Trade background
Technologies
Payback, Netto plus App
Responsibilities
Steer activities in the Payback loyalty program and Netto plus App, create concepts and calculations, manage external service providers and partners, incorporate customer feedback and market observations into campaign optimizations, independently budget campaigns and monitor forecasts.