Senior Marketing Manager - Divisional and Enterprise Initiatives
Core
Lead marketing strategies for Personal Wealth division priorities and enterprise-wide B2C campaigns, focusing on signature client moments like retirement, inheritance, and tax season.
Role type
Senior Marketing Manager (Divisional & Enterprise)
Builds
Division-wide marketing strategies and enterprise-wide brand/business campaigns for Personal Wealth clients.
Domain
Financial Services / Wealth Management
Deliverable
product features
Required skills
Direct-to-consumer marketing strategy, integrated marketing strategy, enterprise campaign leadership, audience segmentation, lifecycle marketing, marketing analytics, performance measurement, cross-functional orchestration, executive communication
Preferred skills
Experience in complex matrixed organizations, ability to translate broad objectives to actionable platforms
Technologies
Marketing analytics tools, experimentation frameworks
Responsibilities
Develop division-wide strategies for signature client moments and seasonal needs; Lead enterprise campaign development spanning the full client base; Align Brand, PR, and segment marketing teams; Translate brand priorities into measurable campaign outcomes; Optimize results using experimentation and analytics.
Seniority
Senior, hands-on IC