Account Strategist (Media)
Core
Execute, optimize, and analyze digital media campaigns to maximize investment efficiency and achieve business KPIs for clients.
Role type
Account Strategist (Media)
Builds
Digital media campaigns across Google Ads, Meta Ads, TikTok Ads, and DV360
Domain
Digital Marketing / Media Buying
Required skills
Google Ads, Meta Ads, TikTok Ads, DV360, Google Analytics, Audience & Conversion Management, Excel/Google Sheets, Digital Metrics Analysis
Preferred skills
DV360, Intermediate English
Technologies
Google Ads, Meta Ads, TikTok Ads, DV360, Google Analytics
Responsibilities
Configure, launch, and optimize digital campaigns; Monitor daily campaign performance and adjust for KPIs; Manage audiences, conversions, and technical configurations; Control pacing, budget, and results evolution; Analyze performance metrics (CTR, CPC, CPA, ROAS); Create result reports, dashboards, and insights; Identify optimization and scaling opportunities; Collaborate with Data, Analytics, and Tech teams; Research platform trends and document best practices.