Media Planner, Media Planning
Core
Develop strategic media plans, execute and optimize integrated campaigns across digital and traditional channels for national and global auto clients.
Role type
Media Planner
Builds
Integrated marketing campaigns for auto industry clients
Domain
Advertising / Media Planning / Automotive
Required skills
Strategic media planning, audience research, consumer insights analysis, budget management, campaign pacing monitoring, performance reporting, cross-channel coordination
Preferred skills
Experience with Google Campaign Manager, Meta Ads Manager, DV360, Numeris, Comscore, programmatic advertising
Technologies
Google Campaign Manager, Meta Ads Manager, DV360, Numeris, Comscore, Excel, PowerPoint
Responsibilities
Develop strategic media plans aligned to client objectives and KPIs, build and maintain media flowcharts and budget trackers, conduct audience research and competitive reviews, coordinate with investment/buying teams, monitor campaign delivery and performance, prepare reporting decks and post-buy analyses
Seniority
Junior to Mid-level, hands-on IC