OOH & Print Specialist
Core
Develop and implement holistic OOH & Print campaigns, including media strategies, planning, buying, optimization, and analysis across digital and traditional platforms.
Role type
OOH & Print Media Specialist
Builds
OOH & Print campaigns and activations for clients
Domain
Advertising / Out-of-Home (OOH) / Print
Required skills
Media strategy, campaign planning, media buying, campaign optimization, data analysis, performance reporting, client communication, project management
Preferred skills
Programmatic OOH buying platforms, Google Marketing Platforms, Marathon, Orvesto
Technologies
Microsoft Office Suite, Google Marketing Platforms, Marathon, Orvesto
Responsibilities
Develop and implement tactical plans for assigned media channels; Execute day-to-day tactics including campaign set-up, targeting, and budgeting; Monitor and optimize campaigns to improve performance and achieve KPIs; Analyze campaign data and prepare performance reports; Participate in client meetings to provide channel-specific insights.
Seniority
Mid-level (1-3+ years experience)