Programmatic Trader
Core
Activation, management, optimization, and analysis of programmatic advertising campaigns across different platforms and formats.
Role type
Programmatic Trader
Builds
Programmatic advertising campaigns
Domain
Digital advertising / Media buying
Required skills
Programmatic buying, DSP management, campaign optimization, audience targeting, data analysis, KPI tracking, reporting, tracking implementation
Preferred skills
Ad serving tools, measurement tools, testing strategies
Technologies
DV360, The Trade Desk
Responsibilities
Monitor campaign performance daily; Set up and optimize campaigns across DSPs; Implement optimization strategies; Analyze results and identify insights; Prepare reports and communicate recommendations; Manage targeting strategies; Collaborate with media planners and account teams; Ensure correct implementation of tracking and pixels; Stay updated on programmatic trends; Support team in identifying testing opportunities
Seniority
Mid-level, hands-on IC