Manager, Data and Analysis
Core
Lead a team of analysts to provide strategic data-driven recommendations that drive client marketing growth and ROI.
Role type
Manager, Data and Analysis
Builds
Strategic marketing strategies, brand and acquisition campaigns, site optimization, and online testing strategies for clients.
Domain
Digital Marketing / Advertising Analytics
Deliverable
production ML models
Required skills
Team leadership, strategic data analysis, statistical learning methods, digital data technologies, client reporting, industry trend analysis, generative AI tools
Preferred skills
Advanced degree, experience in ad tech or consulting, familiarity with prompt-based AI interaction
Technologies
DMPs, Google Analytics, digital pixel tracking, site tagging, ChatGPT, Google Gemini, DALL·E, Midjourney
Responsibilities
Provide and present strategic data-driven recommendations to improve client decision-making and ROI; Build effective marketing strategies with internal partners to optimize budgets; Lead a team of Analysts and Senior Analysts through regular client reporting; Serve as a resource on industry trends and analytical tools; Evaluate new data opportunities and technologies; Foster creative thinking on data usage across Marketing activities.
Seniority
Manager, hands-on leadership
