Vice President, Audience Strategy
Core
Lead audience strategy for clients and internal agencies by leveraging data, analytics, and identity tools to drive growth and inform creative, media, and analytics workflows.
Role type
Senior leadership IC (Vice President) in audience strategy and data analytics
Builds
Audience strategies, actionable insights, and targeting solutions for brands
Domain
Digital advertising, media strategy, and data analytics
Required skills
Audience strategy, data analytics, media planning, client management, team leadership, segmentation, ad tech platforms, data visualization, SQL, Python, presentation skills
Preferred skills
Experience with Epsilon, MRI, GWI, Tableau, R, Google Analytics, DSPs, CDPs, identity solutions
Technologies
Epsilon, MRI, GWI, Tableau, R, Python, SQL, Google Analytics, DSPs, CDPs, Ad Servers
Responsibilities
Establish audience-first business strategies for clients, guide new ways of working for audience science, build relationships with client decision-makers, lead and mentor a team of directors/managers/associates, participate in new business pitches, and drive high-performance culture
Seniority
VP, strategic leadership with hands-on management